Customer Marketing Specialist

Who are we?

Titania’s multi-award-winning risk-based vulnerability management (RBVM) and network exposure management software has been used by elite cyber teams globally for over a decade to safeguard critical infrastructure. Its Nipper solutions prevent attacks and network disruptions by transforming the readiness, resilience and recoverability of critical network infrastructure.

With an exciting and impactful company vision, we are looking to enhance and expand our Marketing team with a high performing Customer Marketing Specialist to help strengthen customer engagement, drive product adoption, and support the growth of our customer advocacy and community programs.

The role:

This role will focus on building meaningful relationships with our customers through clear communication, valuable content, and advocacy initiatives. You will work closely with Customer Success, Product, Sales, and Marketing to ensure our customers are informed, engaged, and supported throughout their lifecycle.

This is an excellent opportunity to join a high-growth company and play a key role in building and shaping our customer marketing function, with opportunities for progression as the company scales.

Key responsibilities:

Customer Revenue Retention & Growth

• Collaborate with Customer Success and Account Management teams to optimise renewal funnel performance, driving customer retention and reducing churn.
• Run targeted cross‑sell and upsell campaigns that highlight new product value and generate qualified expansion opportunities.
• Execute targeted adoption and engagement campaigns that improve product utilisation and influence key retention metrics across the customer lifecycle.
• Support customer communications across the lifecycle, including onboarding, product updates, and renewals.
• Help create and manage customer newsletters, release communications, and product update announcements.
• Ensure customers are kept informed about new features, best practices, and upcoming events.
• Work with Product and Customer Success teams to align customer messaging.

Customer Communications

Customer Advocacy

• Support the development of our customer advocacy program.
• Identify and engage customers who can participate in case studies, testimonials, and reference activities.
• Help create customer success stories and advocacy content.
• Maintain relationships with advocacy participants and ensure a positive experience.

Lifecycle Marketing Support

• Assist with building and managing customer email journeys, including onboarding and renewal communications.
• Support campaigns that drive product adoption and engagement.
• Help monitor customer engagement and identify opportunities to improve communication and adoption.

Customer Engagement & Community

• Support and manage customer engagement initiatives, including webinars, events (including customer advisory boards and technical advisory boards), award submissions and community programs.
• Help coordinate customer feedback opportunities and engagement activities.
• Encourage customer participation and knowledge sharing.
• Manage external agencies such as G2, Gartner Peer Insights, and gifting/incentive platforms.

Content & Education

• Help create customer-focused content such as guides, announcements, and tutorials.
• Support development of educational resources to help customers get maximum value from the product.
• Assist with initiatives supporting students and early-career users.

The person:

We are looking for a strategic, customer-first focused, marketing specialist. You will help improve customer engagement and communication, support the development of customer advocacy and success stories and help customers better understand and adopt Nipper solutions. This is an excellent opportunity to contribute to customer retention and overall experience with Titania whilst building the foundations a scalable customer marketing function.

You’ll need demonstrable customer marketing experience and in addition, the following skills/qualifications are highly desirable:

• 3+ years marketing experience in B2B SaaS or technology companies
• Experience with marketing automation tools (e.g. HubSpot)
• Experience working closely with teams to find advocates for testimonials, events and case studies
• Experience creating customer content such as case studies or newsletters
• Experience tracking customer metrics and sharing insights
• Interest in cybersecurity or technical products

If you are the successful candidate, you will be rewarded with a generous holiday package starting at 25 days (plus bank holidays), including optional duvet days. Titania also offers an award-winning, cash-back healthcare plan, a competitive pension scheme and lots of team social events throughout the year.